What Are Marketing Operations?

Behind-the-scenes marketing operations are the processes that support and optimize marketing campaigns and teams. They’re not as glamorous as your company’s award-winning TV spots or interactive digital advertisements, but they’re the base which helps marketers achieve their business goals and improve over time.

The term “marketing operation” is used to describe a process that involves creating and maintaining marketing materials such as collateral such as data management, collateral, and reporting, and then integrating them into the rest of your business. It can also encompass larger scope, including project management data analytics, project management IT support, as well as other administrative tasks.

Modern marketing teams operate across a range of disciplines including sales, design, and development. This means that a variety of processes and systems need to be linked to ensure that marketing teams are able to deliver the right content to the appropriate audience at the right time to meet business objectives.

A large part of the job is creating and optimizing marketing tech stacks in order to reduce complexity and enable the team to meet their goals faster. Typical tasks include managing marketing automation tools including evaluation and approval platforms such as a content management system, AdWords technology and a CRM solution.

It is easier for marketing teams to meet their goals when they have clear, well-defined and standardized procedures in place. It allows them to communicate their marketing strategies with internal stakeholders and gives everyone an understanding of what is expected of them. It allows marketing teams set goals that are SMART. They are Specific, Measurable Attainable Reliably Time-bound (SMART) which means they can www.opscalendar.com/a-scalable-content-promotion-process-for-agencies design realistic timelines for their projects and campaigns.

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